Gry
Strange
Echwald
Microsoft wanted to communicate the fact that we are all at risk of being hacked. No matter if you are a business or an individual; due to human error. But how do you make a very tech and intangible product relatable and human? As part of the campaign, an exhibition was created as a space to interact with Microsoft’s audience. The exhibition consisted of 12 artworks about what can go wrong when machines and humans interact. And so the dialogue began.
ARTISTIC CONCEPT · IMAGE CREATION · EXHIBITION
A SERIES OF 12 ART PIECES
BOTH INSTALLATION AND
PHOTOGRAPHIC PIECES
ARTWORK TITLED
“New Cashmere sweater washed at 90°Ct”
ARTWORK TITLED
“Printer ink on hands”
ARTWORK TITLED
“Paper sheet misplaced in printer”
ARTWORK TITLED
“IRON BURN ON SILK DUVET”
ARTWORK TITLED
“Water tap left open by upstairs neighbour”
ARTWORK TITLED
“Pile of papers left on car roof”
ARTWORK TITLED
“Hair burnt by straightener”
ARTWORK TITLED
“Package handled by courier service”
ARTWORK TITLED
“Phone lost at the beach”
ARTWORK TITLED
“Bread slices burnt by toaster”
ARTWORK TITLED
“Bread slices burnt by toaster”
The exhibition got media coverage
and still travels the world, sharing the message.
Sanne Frank, Josephine Löchen, Marvelous.
